National Drainage Firm Unveils New Brand

UKDN Waterflow

UKDN Waterflow, the UK’s largest independent (non-franchised) specialist drainage contractor, has launched its new brand.

The move comes after the business – formerly known as The UK Drainage Network Limited (UKDN) – acquired complementary firm Waterflow Group Limited and sees the two firms come together under a single nationwide identity.

The acquisition in late 2011 has allowed the firm, which has secured several customer service and innovation awards, to establish itself as one of the UK’s top three drainage services operations with more than £50 million in annual sales.

UKDN Waterflow, which under UKDN primarily serviced the insurance sector, has now significantly increased its presence across commercial, transport and infrastructure sectors for clients with large property portfolios including Network Rail, Thames Water, London Underground and McDonalds.

The company’s entire vehicle fleet – which including specialist support units and 24/7 emergency response vans is now approaching 300-strong – have all been repainted in-line with its distinctive new identity.

New signage has also been rolled out across its 19 nationwide depot network and dedicated national response centre as well as new uniforms for its 550 highly trained employees.

A website – – has been launched to showcase the firm’s extended reach into new sectors and service lines, while the business is set to roll out a suite of comprehensive new client communications including a newsletter.

Greg Beech, chief executive officer of UKDN Waterflow, said: “The UKDN Waterflow brand represents the ‘best in class in our industry’. Two great companies have become one great new brand, dedicated to keep Britain flowing.

“We can now provide drainage solutions for everything from small domestic blockages to major infrastructure projects, and all with the same high levels of delivery and professionalism that has seen us build up a loyal, and growing client base across a range of diverse and demanding markets.”

Gary Webb, Group Head of Marketing  said ” We are one business and one brand, so obviously it is essential that our branding reflects this.

“As one of the main customer touch-points for many of our clients, consumer relations is a very important aspect of our business. A professional appearance is a key part of this, helping to inspire confidence in us from the moment we knock on the door.

“It is also a crucial part of ensuring the perception of the business reflects the excellent quality of the work we deliver.”

“The new branding looks superb and I would like to thank all those involved in helping to implement the roll-out so effectively.”